Brisas Group is a family-owned collection of one-of-a-kind resort hotel experiences across Mexico. Known for their famous hotel, Las Brisas Acapulco, the group needed an identity that also celebrated the distinct beauty of each boutique hotel, and the value offered by their business-oriented urban properties. To build brand equity and distinction across the portfolio, the group needed a parent company name, architecture and visual system that could both elevate the individual properties and unify the collection
Client: Brisas Group
Agency: Carbone Smolan Agency
Role: Design Director
We created new brand identities and systems for the three Brisas Group sub-brands. The new brand architecture helps create clarity on the offering of each brand. Nizuc offers a luxury experience, Las Brisas offers a One-of-a-kind resort experience and Galeria Plaza offers the best in urban business hotels. We created a new website and sub sites that makes each offering clear.
Las Brisas Hotels
We created a new brand toolkit for Las Brisas Hotels and it’s one-of-a-kind iconic resorts. Las Brisas translates to “The Breezes” we created a mark that was as strong and solid as the iconic Ixtapa Hotel with a character that feels as if it travels along the breezes.
Las Brisas Photography
We created a library of photography of the people and places that make Las Brisas a one-of-a-kind experience.
Las Brisas Website
All of this was translated onto a responsive web experience for each Las Brisas property.
Galeria Plaza offers the best in urban business hotels in Mexico. We created a new brand toolkit for Galeria Plaza referencing the nature of it’s visitors as travelers passing by on the way to their next venture.
Galeria Plaza Photography
We created a library of photography of the people and places that make Galeria Plaza a comfortable experience.
Galeria Plaza Website
All of this was translated onto a responsive web experience for Galeria Plaza each property.