Studio 2X is a new design firm that is proud of their all female leadership team, something that is differentiated in the space. They approached me looking for a new brand and toolkit that would visually represent that differentiation and launch their first independent design studio.
Client: Studio 2x
Role: Direction & Design
The brand toolkit for this new architecture firm is a word mark with 2X’s interlocking. Representing the 2X chromosome for women as well as the bond between the partners. The symbol also plays with form and dimension, key components of studio 2x’s design philosophy.